Our Platform
The Brand Genius platform allows us to create sticky web applications to deliver a brands social content into Brandstreams. A brandstream is consistent flow of brand specific content that is aggregated from one social site or from multiple networks and displayed in a custom stream or mashup. Brand Genius enables brands to aggregate their online content from a highly fragmented social arena into one place where fans can engage with the brand while on their favorite social networks, blogs, and websites. Our dynamic platform supports over 190 social sites, and provides real time updating.
Our Application
Brand Genius has created full featured, multi-page, push and pull web applications. Each page or tab is custom designed to aggregate brand specific content and create streams which can display different information and media types. Our platform also supports multiple membership levels, and allows each fan access to their membership’s level appropriate content. Tabs may also be easily turned “On” or “Off” offering complete content control to support time sensitive syndicated news, contests, or campaigns.
Brand protection features include content monitoring which allows brands to approve new content before posting to the brandstream, and the ability to remove undesirable or non related content. Custom design with CSS give brands complete control over branding. The App will look as if it is part of the brand, and the built in viral features allow fans to share brand messages across the web in a natural way that can create new revenue streams from branded experiences, exclusive merchandise, ticket sales contests, or our from our Digital Coupon platform.
There are currently three versions of the Brand Genius App. An embeddable full feature App to be used on any web page, a full featured Facebook Application, and a Facebook “box” App with limited features for maximum visibility. New features have been identified for future versions.